A few weeks ago I did something that I normally resist doing. I paid for another photographer’s advice on business. Now when I say ‘another photographer’, I’m not just talking about A.N.Other Photographer, I’m talking about Jonathan Canlas. Yes, he’s that film shooter guy in the US. A film shooter though he may be, the advice in his FIND business guide really does apply to photographers across the board whether they’re film or digital. Ever since I came across Jonathan Canlas, I’ve known him to be a straight-talker, sometimes in a scary but good way, and his guide follows suit and I think that’s one of the many things about it that makes it so valuable.
Now, there’s no magic bullet when it comes to business and certainly what works for one photographer does not always work for another, but that is not to say that there aren’t a number of principles that will most definitely work for everyone, and sometimes it takes seeing them written down in black and white to make you sit up and listen. I certainly sat up and listened.
-Maybe you feel you’re doing everything you can to develop and operate your business to its full potential? I don’t like to make sweeping statements but I guarantee that you’re not doing everything you can. We’re going to be making changes in this area.
-On the scale of working hard/working smart, you’re probably much closer to the working hard end of the scale than is ideal. I for one want a life other than the one behind the lens and computer screen and I’m sure you’re the same. Follow this guide and it it will direct you through the changes you need to implement to gain fulfilment from both your photography business as well as your life. We’re going to be making changes in this area.
-Pricing is a headache. Yep, this guide has a whole section on pricing and it makes a lot of sense. We’re going to be making changes in this area.
-You get enquiries for a certain type of client but you really want them for a different type and you’re not sure how to go about getting them. I know you think that it’s the chicken/egg scenario….in order to get a particular type of client you need to have that type of client in your portfolio….but if you don’t have that type of client in your portfolio then how do you attract them in the first place? This guide dispels that myth. We’re going to be making changes in this area.
For rather boring legal reasons I have to point out at this stage that although I would gladly and very happily recommend this business guide just out of the goodness of my own heart, Jonathan has arranged for me to receive a few dollars every time someone downloads the guide by clicking on the banner beneath this post, and so who am I to turn that offer down? I have always been a real advocate of Jon’s business sense and I would definitely recommend this guide to any photographer whether I get paid to recommend it or not.
Today though is your LAST chance to download this guide for a price of $199. After today, the price increases. Just click on the link below to follow through with a purchase of the guide, and you will most definitely be doing 2 things very soon: (a) kicking yourself when you realise you’ve not been running your business in the most effective way for your personally, professionally and financially, and (b) writing a point by point action plan for all the things you need to change about how you run your business!